“
Frito Lay went through a period years ago of trying to develop “blockbuster” products—to no avail. At one point the idea of changing bag sizes surfaced—hardly a blockbuster! New bag sizes were added—and revenue soared by perhaps more than a billion $$$.
Turns out: New bag size = New market. Standard bag sales stayed the same (no cannibalization), while the picnic-tailgate party big bag sales-“market” went through the roof!
”Tom Peters, The Art of Nudgery (PPT Document) (via seanjohnson)
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